Social Media Image Size Guide 2022 for Your Business: Facebook, Instagram, Pinterest & LinkedIn Placements & Tips!

Photos are everything on social media – they can stand alone and tell the entire story, they can complement a text post, and they serve as a still preview/teaser for a video that is waiting to be played.

Here on Mountain Moments, where we treasure images and share expertise and knowledge with outdoor enthusiasts who want to capture their surroundings, we will tackle many kinds of image dimensions used on four social media networks:

• Facebook
• LinkedIn
• Instagram
• Pinterest

How will this post help you and why should you read it?

• If you are a business owner, there’s a good chance all four selected platforms are tied to your company (or they should be)
• Rules/guides change, so it’s always good to be up-to-date. This 2022 guide will serve you well at the time of this reading.
• As time passes, more and more placements become available, so this kind of guide is a good thing to have in your “back pocket”
• An image is one of the most sharable assets you can have, and one of the most effective ways to make the best first impression, so keep these tips in mind.

We will start with some of the most important dimensions and aspect ratios for your business on Facebook.

Facebook (Aspect Ratio) and Size 

Facebook Profile Picture (1:1) –  400 x 400 px

* Square profile image is used on Twitter, Facebook, Instagram, and LinkedIn. An overall good tip for across the board is to keep it simple, and recognizable.

Facebook Event Cover Photo (1.91:1) – 1920 x 1005 px

* Beautiful Facebook event placement has plenty of space for presentation, and even though you can go as low as 1200 x 628 pixels, 1920 x 1005 px is recommended for sharper screens.

Facebook Group Cover Photo (1.91:1) – 1920 x 1005 px

* A good thing to remember here is to keep important elements away from the edge of the image, as parts that are too close will get cropped out.

Facebook Business Page Cover (16:9) – 1200 x 674 px

* If you heard “820 x 360 pixels” before, you are not mistaken, but it’s better to practice this 16:9 dimension for the Facebook cover, quality-wise.

Facebook Linked Image & Facebook Photo Post (1.91:1) – 1200 x 630 px

* Linked image is a piece of graphics that is automatically pulled from the website when placing a certain link on a Facebook post..

Facebook Stories (9:16) – 1080 x 1920 px

* People will more than likely look at your story vertically, so it makes the most sense to fill out the whole screen with a 9:16 ratio (1080 x 1920 px).

Facebook “Our Story” Cover (2.7:1) – 1200 x 445 px

* This new feature enables you to display additional information about your business, and it can be seen under the cover photo.

Facebook  Carousel Ad & Facebook Catalog Image (1:1) – 1080 x 1080 px

* Carousel ad images can be as small as 600 x 600 px, and they allow up to 90 characters.

Facebook Ad (Single Image) (1.91:1) – 1200 x 628 px

* FB ads are used for all stages: awareness, consideration, and conversion. Makes sure to define which stage of the “funnel” you are targeting.

Next, we will cover LinkedIn, a professional social media network with over 750 million members.

LinkedIn Size Guide and Aspect Ratios

LinkedIn Banner (4:1) – 1584 x 396 px

* The maximum file size is 8 MB, and supported formats are PNG and JPG.

Post images add value to your brand, and there are two commonly used dimensions:

LinkedIn Image Post for Desktop (1:1) – 1200 x 1200 px

LinkedIn Image Post for Mobile (1.91:1)  – 1200 x 628 px

More types of images:

LinkedIn Logo for Company profile (1:1) – 300 x 300 px

* While profile image requires 400 x 400 px, for company profile it’s best you place your logo in 300 x 300 px frame.

Linkedin Cover (Company profile) – 1400 x 425 pixels

*Building your business page on LinkedIn includes growing your audience and posting regularly, but a good cover image is just as crucial.

LinkedIn Cover Image (Overview tab) – 360 x 120 px

* The LinkedIn Life tab has its own cover photo, and the dimensions are 360 x 120 px.

LinkedIn Hero Image – 1128 x 376 px

*Like on regular websites, a “hero” horizontal image is one of the first things visitors will see on LinkedIn.

Let’s continue with Instagram, a photo and video-sharing social networking service with one billion monthly active users. 

Instagram (Aspect Ratio) and Size 

Instagram posts can be square, landscape, or vertical. Here are the ideal aspect ratios:

Square Post (1:1) – 1080 x 1080 px

Vertical Post (4:5) – 1080 x 1350 px

Landscape Post (1.91: 1) – 1080 x 566 px

Profile Icon (1:1) – 320 x 320 px

*Instagram profile photos are displayed smaller on desktop and even smaller on mobile, but keep the uploaded file at least 320 x 320 px.

Stories (9:16) – 1080 x 1920 px

* Dimensions for stories are the same as for Facebook and they maximize phone screen. The story highlight icon has a dimension of 110 x 110 px.

IGTV Thumbnail Cover Image (1:1.55  &  9:16) – 420 x 654 & 1080 x 1920 px

* IGTV cover can do wonders for engagement and viewership of your Instagram video.

Reels (9:16) – 1080 x 1920 px

* These short, entertaining videos have their own ideal image size: 1080 x 1920 px.

Pinterest (Aspect Ratio) and Size 

Standard Pin (2:3) – 1000 × 1500 px

*  The minimum recommended dimension for a standard pin is 600 x 900, but whenever possible, it’s best to use 1000 × 1500 px instead.

There are also square and vertical pins, and here are recommended dimensions:

Square Pin (1:1) – 1000 × 1000

Tall Pin (1:2.6) – 1000 × 2100

Profile Photo (1:1) – 280 × 280

* Keep in mind that the profile image will be displayed in a circle.

Showcasing of multiple products and services carousel-style can be vertical and horizontal.

These are the ideal dimensions:

Standard Carousel Pin (2:3) – 1000 × 1500

Square Carousel Pin (1:1) – 1000 × 1000

* Video pins also have two different preferable styles: 

Video Pin (2:3, 9:16) – 1000 × 1500, 1080 × 1920

* Story dimension follows other social media networks:

Story Pin (9:16) – 1080 × 1920

Conclusion Image Sizes for Social Media in 2022!

Now you know all sizes for social media channels. 

Keep in mind:

• adjust your picture sizes to the specific usage method-

• have multiple similar key visuals ready of several dimensions so that your branding is consistent throughout your channels

What is generally important in the different channels? Good pictures? But, do you know how to make good pictures and what makes you successful in the Social Media?

Get to know our Business Workshop – we teach companies how to make great visuals for themselves. No need to hire a photographer every time – your smartphone is enough. Learn how to make such beautiful pictures for your business yourself in our Social Media Photography Business Workshop.

Compelling images are vital to your business – you can use them to attract attention, drive sales, and build trust. 

Main image source: LINK